Lifecycle Marketing Manager

About the role

The role covers onboarding, activation, retention, re-engagement, segmentation, consent, templates, testing, localization, quality assurance, measurement, and channel governance.

What you'll do

• Design and improve lifecycle journeys from onboarding through retention and re-engagement.
• Translate audience and product goals into messages, triggers, templates, and landing experiences.
• Partner with product, engineering, data, marketing, legal, and privacy teams on delivery and quality.
• Use experiments, holdouts, cohorts, and retention measures to evaluate incremental value.

What we're looking for

• Experience in lifecycle, customer-relationship, retention, growth, or product marketing.
• Experience designing evergreen programs across email, notifications, or in-product messaging.
• Strong judgment about consent, frequency, deliverability, localization, and customer trust.
• The ability to connect campaign engagement to product activity and retention outcomes.

Preferred experience

• Experience with lifecycle tools, audience models, experimentation, or marketing technology.

Equal opportunity

Entlegnant, the company behind Leiolai, is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, veteran status, genetic information, or any other status protected by law.

Applicants must be at least 18. If you need an accommodation during the application process, email talent@leiolai.com.