Product Marketing Manager

About the role

The role covers audience research, positioning, messaging, launch plans, customer journeys, sales enablement, campaigns, market playbooks, performance analysis, and product feedback.

What you'll do

• Turn customer and market insight into positioning, messaging, launch briefs, and product education.
• Coordinate launches and campaigns across product, sales, lifecycle, performance, creative, and regional teams.
• Create audience and market playbooks for acquisition, onboarding, adoption, retention, and expansion.
• Use research, campaign, and product evidence to improve marketing and product priorities.

What we're looking for

• Experience in product marketing, growth marketing, lifecycle marketing, or a related role.
• A record of turning customer or market insight into clear positioning and practical execution.
• Strong writing, research, launch planning, cross-functional execution, and measurement skills.
• Comfort working with funnels, cohorts, experiments, customer evidence, and performance metrics.

Preferred experience

• Experience marketing technical, enterprise, developer, or subscription products.

Equal opportunity

Entlegnant, the company behind Leiolai, is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, veteran status, genetic information, or any other status protected by law.

Applicants must be at least 18. If you need an accommodation during the application process, email talent@leiolai.com.